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Kleppner's Advertising Procedure
Classification code | 659.1 / L A N |
Author | W. Ronald Lane Karen Whitehill King J. Thomas Russell |
Title | Kleppner's Advertising Procedure |
Imprint | N.J: pearson education, 2008 |
Edition | ط17 |
Physical Description | 829ص |
Copies | 1 |
Topics | |
المستخلص | |
Other Names | |
Classification | العلوم التطبيقية |
Serial Number | 6279 |
ISBN | 978-0-13-512647-9 |
كتب ذات علاقة
- Essentials of media planning : a marketing viewpoint
- Deception detection : an educator s guide to the art of insight
- The radio and television commercial
- Advertising; its role in modern marketing
- Advertising and integrated brand promotion
- Subliminal seduction : ad media s manipulation of a not so innocent America