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Kleppner's Advertising Procedure
| Classification code | 659.1 / L A N |
| Author | W. Ronald Lane Karen Whitehill King J. Thomas Russell |
| Title | Kleppner's Advertising Procedure |
| Imprint | N.J: pearson education, 2008 |
| Edition | ط17 |
| Physical Description | 829ص |
| Copies | 1 |
| Topics | |
| المستخلص | |
| Other Names | |
| Classification | العلوم التطبيقية |
| Serial Number | 6279 |
| ISBN | 978-0-13-512647-9 |
كتب ذات علاقة
- Essentials of media planning : a marketing viewpoint
- Advertising; its role in modern marketing
- Deception detection : an educator s guide to the art of insight
- Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator
- The radio and television commercial
- Subliminal seduction : ad media s manipulation of a not so innocent America