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Essentials of media planning : a marketing viewpoint
Classification code | 659.111/B A R |
Author | Arnold Barban Steven M Cristol Frank J Kopec |
Title | Essentials of media planning : a marketing viewpoint |
Imprint | Chicago: NTC Business Books, 1993 |
Edition | 3rd.ed |
Physical Description | 153ص |
Copies | 1 |
Topics | |
المستخلص | |
Other Names | |
Classification | العلوم التطبيقية |
Serial Number | 22536 |
ISBN | 0844235237 |