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Essentials of media planning : a marketing viewpoint
| Classification code | 659.111/B A R |
| Author | Arnold Barban Steven M Cristol Frank J Kopec |
| Title | Essentials of media planning : a marketing viewpoint |
| Imprint | Chicago: NTC Business Books, 1993 |
| Edition | 3rd.ed |
| Physical Description | 153ص |
| Copies | 1 |
| Topics | |
| المستخلص | |
| Other Names | |
| Classification | العلوم التطبيقية |
| Serial Number | 22536 |
| ISBN | 0844235237 |