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Advertising; its role in modern marketing
Classification code | 659.1/D U N |
Author | Watson Dunn Arnold Barban |
Title | Advertising; its role in modern marketing |
Imprint | Illinois : Dryden Press, 1978 |
Edition | 4th.ed |
Physical Description | 741ص |
Copies | 1 |
Topics | |
المستخلص | |
Other Names | |
Classification | العلوم التطبيقية |
Serial Number | 22184 |
ISBN | 0030143411 |
كتب ذات علاقة
- Kleppner's Advertising Procedure
- The radio and television commercial
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Essentials of media planning : a marketing viewpoint
- Advertising and integrated brand promotion
- Deception detection : an educator s guide to the art of insight