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Advertising and integrated brand promotion
| Classification code | 659.1/O G U |
| Author | Chris T Allen Richard J Semenik |
| Title | Advertising and integrated brand promotion |
| Imprint | Mason: South-Western Cengage Learning, 2009 |
| Edition | No. Ed |
| Physical Description | 726ص |
| Copies | 1 |
| Topics | |
| المستخلص | |
| Other Names | |
| Classification | العلوم التطبيقية |
| Serial Number | 24005 |
| ISBN | 9780324568622 |
كتب ذات علاقة
- The radio and television commercial
- Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator
- Essentials of media planning : a marketing viewpoint
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Advertising; its role in modern marketing
- Deception detection : an educator s guide to the art of insight