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Designs for persuasive communication
Classification code | 301.14/L E R |
Author | Otto Lerbinger |
Title | Designs for persuasive communication |
Imprint | New jersey: Prentice- Hall, 1972 |
Edition | No. Ed |
Physical Description | 283ص |
Copies | 1 |
Topics | |
المستخلص | |
Other Names | |
Classification | العلوم الاجتماعية |
Serial Number | 22648 |
ISBN | 0132002124 |
كتب ذات علاقة
- The medium is the massage
- Campaigning for hearts and minds : how emotional appeals in political ads work
- Communication skills
- The nerves of government : models of political communication and control
- Introduction to mass communication media Literacy and culture
- An introduction to political communication