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Communication theories : origins, methods, and uses in the mass media
Classification code | 302.23/ S E V |
Author | Werner J Severin James W Tankard JR |
Title | Communication theories : origins, methods, and uses in the mass media |
Imprint | New York: longman, 2001 |
Edition | 5th.ed |
Physical Description | 411ص |
Copies | 1 |
Topics | |
المستخلص | |
Other Names | |
Classification | العلوم الاجتماعية |
Serial Number | 20269 |
ISBN | 0801333350 |
كتب ذات علاقة
- Human communication
- Campaigning for hearts and minds : how emotional appeals in political ads work
- Mass Media Research : an Introduction
- Understanding Mass Communication : A Liberal Arts Perspective
- The process and effects of mass communication
- Communication models : for the study of mass communications