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BOOK_NAME AUTHOR CLASS_CODE YOFP
Advertising and integrated brand promotion 659.1/O G U
Campaigning for hearts and minds : how emotional appeals in political ads work 324.73/B R A
Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator 659.1/L O I
Deception detection : an educator s guide to the art of insight 659.107/S C H
Subliminal seduction : ad media s manipulation of a not so innocent America 659.10973/K E Y
Essentials of media planning : a marketing viewpoint 659.111/B A R
Advertising; its role in modern marketing 659.1/D U N
The radio and television commercial 659.140973/ B O O
Kleppner's Advertising Procedure 659.1 / L A N
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