VIEW (كتاب)
Advertising and integrated brand promotion
CLASS_CODE | 659.1/O G U |
AUTHOR | Chris T Allen Richard J Semenik |
TITLE | Advertising and integrated brand promotion |
PUBLISHING | Mason: South-Western Cengage Learning, 2009 |
EDITION | No. Ed |
PHYSC_DESC | 726ص |
COPIES | 1 |
SUBJECTS | |
المستخلص | |
OTHER_NAMES | |
CLASSC | العلوم التطبيقية |
SERIAL_NO | 24005 |
ISBN | 9780324568622 |
كتب ذات علاقة
- Advertising; its role in modern marketing
- Kleppner's Advertising Procedure
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Deception detection : an educator s guide to the art of insight
- The radio and television commercial
- Essentials of media planning : a marketing viewpoint