VIEW (كتاب)
Advertising and integrated brand promotion
| CLASS_CODE | 659.1/O G U |
| AUTHOR | Chris T Allen Richard J Semenik |
| TITLE | Advertising and integrated brand promotion |
| PUBLISHING | Mason: South-Western Cengage Learning, 2009 |
| EDITION | No. Ed |
| PHYSC_DESC | 726ص |
| COPIES | 1 |
| SUBJECTS | |
| المستخلص | |
| OTHER_NAMES | |
| CLASSC | العلوم التطبيقية |
| SERIAL_NO | 24005 |
| ISBN | 9780324568622 |
كتب ذات علاقة
- Advertising; its role in modern marketing
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Kleppner's Advertising Procedure
- Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator
- The radio and television commercial
- Essentials of media planning : a marketing viewpoint