- Campaigning for hearts and minds : how emotional appeals in political ads work

Campaigning for hearts and minds : how emotional appeals in political ads work

CLASS_CODE	324.73/B R A
AUTHOR	Ted Brader
TITLE	Campaigning for hearts and minds : how emotional appeals in political ads work
PUBLISHING	Chicago: The University of Chicago Press, 2006
EDITION	No. Ed
PHYSC_DESC	280ص
COPIES	1
SUBJECTS	Political psychology. Advertising, Political. Communication in politics
المستخلص
OTHER_NAMES
CLASSC	العلوم الاجتماعية
SERIAL_NO	22945
ISBN	9780226869890