VIEW (كتاب)
Essentials of media planning : a marketing viewpoint
| CLASS_CODE | 659.111/B A R | 
| AUTHOR | Arnold Barban Steven M Cristol Frank J Kopec | 
| TITLE | Essentials of media planning : a marketing viewpoint | 
| PUBLISHING | Chicago: NTC Business Books, 1993 | 
| EDITION | 3rd.ed | 
| PHYSC_DESC | 153ص | 
| COPIES | 1 | 
| SUBJECTS | |
| المستخلص | |
| OTHER_NAMES | |
| CLASSC | العلوم التطبيقية | 
| SERIAL_NO | 22536 | 
| ISBN | 0844235237 |