VIEW (كتاب)
Media Influences on Marketing Communications
CLASS_CODE | |
AUTHOR | David W. Stewart Paulos Pavlou Scott Ward |
TITLE | Media Influences on Marketing Communications |
PUBLISHING | : , |
EDITION | |
PHYSC_DESC | 68ص |
COPIES | 1 |
SUBJECTS | |
المستخلص | |
OTHER_NAMES | |
CLASSC | |
SERIAL_NO | 22309 |
ISBN |
كتب ذات علاقة
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- Communication in Crisis: Europe and the Media
- A New Look at Agenda-Setting Effects—Comparing the Predictive Power of Overall Political News Consumption and Specific News Media Consumption Across Different Media Channels and Media Types