VIEW (كتاب)
Advertising; its role in modern marketing
CLASS_CODE | 659.1/D U N |
AUTHOR | Watson Dunn Arnold Barban |
TITLE | Advertising; its role in modern marketing |
PUBLISHING | Illinois : Dryden Press, 1978 |
EDITION | 4th.ed |
PHYSC_DESC | 741ص |
COPIES | 1 |
SUBJECTS | |
المستخلص | |
OTHER_NAMES | |
CLASSC | العلوم التطبيقية |
SERIAL_NO | 22184 |
ISBN | 0030143411 |
كتب ذات علاقة
- Deception detection : an educator s guide to the art of insight
- Advertising and integrated brand promotion
- Essentials of media planning : a marketing viewpoint
- Kleppner's Advertising Procedure
- Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator
- The radio and television commercial