VIEW (كتاب)
Advertising; its role in modern marketing
| CLASS_CODE | 659.1/D U N |
| AUTHOR | Watson Dunn Arnold Barban |
| TITLE | Advertising; its role in modern marketing |
| PUBLISHING | Illinois : Dryden Press, 1978 |
| EDITION | 4th.ed |
| PHYSC_DESC | 741ص |
| COPIES | 1 |
| SUBJECTS | |
| المستخلص | |
| OTHER_NAMES | |
| CLASSC | العلوم التطبيقية |
| SERIAL_NO | 22184 |
| ISBN | 0030143411 |
كتب ذات علاقة
- Essentials of media planning : a marketing viewpoint
- Kleppner's Advertising Procedure
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Deception detection : an educator s guide to the art of insight
- Advertising and integrated brand promotion
- The radio and television commercial